Why You Can Never Go Back to Zero (But You Can Go to Zero)
Earlier this week I shared my story about hitting reset. But the more I reflected, the more I realized something powerful:
We can never truly go back to zero.
And that’s actually a good thing.
The Levels of Consciousness
During Covid, I came across the idea of the four levels of consciousness:
Poor Me – the victim state. Life happens to me. Unfortunately, this is where most people live, often without realizing it.
By Me – the “push” state. Life happens by Me. Decisions, willpower, discipline. Very masculine energy, and very effective… but it edges out flow.
Through Me – co-creation with the Universe. Things align, synchronicities show up, miracles unfold.
As Me – unity consciousness, the deepest level of alignment.
Looking back, I realized I had spent much of my early life in “Poor Me” — and when I broke free from that, I overcorrected straight into “By Me.”
The hustle. The grind. The do it all myself energy.
And even though I had already experienced glimpses of “Through Me” — those effortless flows where the Universe seemed to be working with me — I would still slide back into old patterns. Subconsciously.
Why Resetting Matters
That’s why choosing to reset matters so much.
When I pause and consciously reset, it’s not about “starting over.” Because the truth is, you can’t. Every experience, every skill, every challenge has shaped you. You bring all of that wisdom forward.
But what you can do is return to zero.
The Power of Going to Zero
In Ho’oponopono, “zero” is the space of infinite possibility. Like a whiteboard wiped clean.
Meditation, prayer, journaling — these are ways of tuning back into zero.
From zero, we receive inspired guidance. We reconnect with our higher purpose. We align with the flow of infinite intelligence.
And because we carry our accumulated knowledge and growth with us, each reset doesn’t take us “back to the beginning.” It actually elevates us to a higher level.
Bringing It All Together
So here’s the paradox:
You can never go back to zero, because you’ll always carry everything you’ve gained.
But you can always go to zero, and from there, rise even higher.
That’s the sweet spot.
Ready to Change Your Conversation?
If you find yourself slipping into negative self-talk, or stuck in “hard work mode” that squeezes out flow and ease, I created something for you.
Yeah… a bit scary, I know, but this was literally my face this morning while putting on my face!
I’ll be honest—I was feeling grumpy. These are meant to be my “ME” days, yet somehow they’ve become filled with other people’s stuff, appointments, and obligations.
Have you ever found yourself asking: “Where’s MY time?”
If so, you’re not alone. Drop a TIME in the comments if you’re feeling me right now.
The Gift of a Morning Routine
Years ago, without realizing it, I created my own morning routine. And let me tell you: if I can even do a small part of it, I am a happier bunny.
This morning, even though I had a full day ahead, my inner guidance (what I call Inspired Action) nudged me: “Go back to that training section on Masterminding you started—listen while you get ready.”
Normally, I’ll put on an audiobook or a YouTube video while getting dressed or commuting. But this was different—it was a full-on training. And wow… what my ears absorbed was pure GOLD.
Out came the notes app on my phone. I jotted down the ideas before my ego could convince me they weren’t important.
That’s a little Law of Attraction lesson right there: act on the sponsoring thought before it fades. Inspired ideas are like divine breadcrumbs leading us toward what we’ve asked for.
My Law of Attraction Lightbulb Moment
My love affair with the Law of Attraction began years ago when I first picked up the book The Secret.
That book was my lightbulb moment. It was like a switch flipped, and I finally understood why my life looked the way it did—and how I had the power to change it.
I realized that every “bad day” I was declaring into existence was simply the Law of Attraction serving up more of what I was broadcasting. And every time I dared to imagine a different story—even for a few seconds—I shifted my energy and started attracting better.
That’s why I guard my mornings so fiercely now. They’re my foundation. My reset button. My daily reminder that I get to choose how my life unfolds.
Why This Matters for Business Too
Here’s the thing: carving out time for yourself isn’t just about feeling good. It’s also the energetic foundation for building a business you love.
When women come to me wanting to build an online business, I see the same pattern again and again—they’re overwhelmed, exhausted, and trying to push their way to success. But forcing never works for long.
The businesses that thrive—the ones that feel like freedom, joy, and abundance—are the ones built on alignment.
And alignment starts with how you start your day. It’s the deliberate choice to:
Tune in before tuning out.
Create before consuming.
Take Inspired Action instead of frantic action.
Even 5–10 minutes spent doing something that raises your vibration—whether journaling, listening to a training, or sitting in gratitude—will shift how you show up for your business.
Because when your energy shifts, the clients, opportunities, and income you’ve been asking for can finally find you.
Note It. Do It.
That’s why I always jot down inspired ideas, even if I can’t act on them right away. Writing them down keeps the energy alive.
And it’s the same for business: you don’t have to do it all at once. You just have to capture the inspiration and act when you can.
This is how you move from feeling stuck and overwhelmed to creating a soul-aligned business that actually lights you up.
The Energy of Intention
It’s said that a day started deliberately goes far better than one stumbled into. When we begin with even a few seconds of intention, the energy reverberates through the whole day.
On the flip side, when we oversleep, rush around, stub our toe, get cut off in traffic, and then declare, “Ugh, today’s a bad day”—what do you think the Law of Attraction delivers more of? Exactly.
But here’s the magic: just 17 seconds of focusing on gratitude can raise your vibration and change the trajectory of your entire day—and your business.
Your Invitation
If you’ve been feeling overwhelmed, craving more “YOU time,” or struggling to build a business that feels aligned instead of draining, I want to gift you my morning routine—for free.
It’s simple. It’s doable. And it’s designed to raise your vibration, feed your soul, and set you up to attract not only a better day—but also a business that feels like freedom.
How I Went From Chasing to Attracting (and Found My Purpose)
I used to think that owning a brick-and-mortar business meant I had “made it.” On the outside, it looked successful. But the truth? ✨ Longer hours. ✨ Less money. ✨ No freedom.
I was constantly chasing clients, chasing time, chasing money… and the more I chased, the further it all seemed to run.
The Law of Attraction teaches us that what we focus on expands. And all my focus was on stress, lack, and overwhelm. So guess what? That’s exactly what I got.
But here’s the magical part ✨—even while I was drowning in “busy,” women kept showing up in my life asking me for advice on building businesses. At first, I saw it as a distraction. But the Universe had other plans.
One day, after helping a complete stranger with her Facebook page (for free, all day 🤦🏻♀️), I realised something huge: 👉 I actually loved helping women with this more than anything else I was doing.
The Universe was whispering: This is it. This is your path. Follow the energy.
And when I finally leaned into that passion instead of resisting it, everything shifted. I stopped forcing. I stopped chasing. I started attracting.
Because here’s the truth: when you align with what lights you up, you become magnetic. Opportunities, people, ideas, and success all start to flow toward you instead of you running yourself ragged trying to grab them.
Now, my purpose is clear: to inspire women over 40 to align with their passions and create online businesses they love. Because when you wake up excited about what you’re doing, the Law of Attraction works for you in ways you can’t even imagine.
💜 If this resonates, the Universe may be nudging you too. That’s why I created a FREE course to help you attract and build a business and brand you love—without the hustle, overwhelm, or excuses.
✨ The Law of Attraction says you can’t receive what you don’t believe is possible. So here’s your chance to believe bigger.
Well I didn’t literally get punched in the face but it felt like
Yesterday I slipped outside my house and literally face planted into the stones
As I lay there, my whole face hurting I thought this is not good
It felt like I ripped my whole face off the pain was that bad
As I fumbled for my keys blood started dripping on to the step
I somehow got up stairs and reached for some wet wipes and looked in the mirror and my nose looked pretty mashed up but I thought 💭
Is that it?
Despite my forehead, lip and chin feeling so sore there was no evidence of damage.
Just a tiny cut on my lip and as the bleeding subsided I saw my nose wasn’t broken and just skinned.
Yes it’s sore but my mind immediately went to how lucky I was and how things could have been so much worse
Gratitude is more or less my default setting now and it’s the first practice I started when I changed my life but it took practice to become default
But most people’s default setting is negativity. Poor me, why me and that was me until I followed Inspired Action to start a daily morning Gratitude Practice
I think it’s not talked about enough, the power of Gratitude despite so many successful people saying how powerful it is for them in their lives
When people hear about the power of The Law of Attraction they think bad things won’t happen to them anymore and when they do happen they think it doesn’t work or it won’t work for them or that they are doing it wrong.
And they quit
We can make all the plans, have all the goals but that doesn’t mean life won’t still punch us in the face from time to time but if we are realistic to the possibility that’s when we can bounce back up. Shake it off and fight another round.
Look for the Gratitude in the experience will make it easier to move forward
A few inches more to the left and I could have hit the step and that would have potentially led to broken bones.
I could have broken my nose, ribs, wrists. Smashed my teeth out but I didn’t and I’m here to face another day on my journey
9 years ago I broke my leg and ankle slipping on that step. Missing my daughters wedding and a luxurious 5 star holiday into the bargain but I even found Gratitude in that
Count your blessings and you’ll have more blessings to count
Focus on why me? Poor me? And trust me you’ll have more things to think about”Why Me?” About because I was that person until I became Grateful
If an attitude of gratitude is new to you. I’ve got you covered
I was so determined to help people experience Gratitude in their lives I created a course to help people make it their default setting too
And you can grab it today for a massively discounted price so there will be no reason not to transform your life in to one where you can wake up more happy
Because that was what happened to me when I adopted an attitude of gratitude
But I have to admit it does bewilder me that people will say they can’t afford a course that will improve their life that they have life time access to but will spend more than that in a week on coffee or one take away meal that’d gone in seconds but creates no where near the lasting satisfaction
Well I guess it comes down to how serious they are about waking up happy
If you are serious about adopting an attitude of Gratitude and Waking Up Happy
Soul-aligned women over 40, happy Tuesday! This isn’t just another day; it’s an invitation to embrace your next grand Transformation.
For too long, you might have put your Deepest Soul Driven Desires on hold, perhaps believing certain dreams were for “others” or that your time had passed.
But here’s the beautiful truth: Your wisdom, your life experiences, and your profound intuition are not hindrances; they are your superpowers!
Today, let’s reflect on this: “At any age, you hold the power to become the woman you were always meant to be – the one who builds with purpose, shines with authenticity, and creates a legacy born from Your very soul.”
What does this transformation look like for You?
Is it finally launching that online business that’s been whispering in your heart? Is it stepping into your true authority and building a brand that perfectly mirrors your values? Is it creating Financial Freedom and impact, all on your own terms?
This Tuesday, commit to taking one small, courageous step towards that transformation.
It’s not about perfection, it’s about progress. It’s about remembering that the most profound shifts begin with a single, soul-aligned action.
You are ready. You are capable. And your Transformation is waiting.
What’s one thing You feel Soul Aligned to Transform this week? Share in the comments! 👇 and I’ll be your loudest Cheerleader !!
One “Do” is always “Doing”. Doing the work, hustling. Pouring ALL of You into Everything and Everybody else’s Desires and I bet ….
For years, you’ve poured your energy into everyone else’s dreams.
Me too and I keep falling back in to doing the “Do” for others subconsciously
BUT !!
There’s usually signs and the trick is to start noticing the signs and calling a “STOP” to Doing the “Do” and do another kind of “Do” instead.
Overwhelm ~ Frustration ~ Anger ~ Feeling there is not enough Time is a sign …
A sign you are “Doing” too much for others and NOT Doing enough for YOU !!
But what if the next chapter of You, what You “DO” is all about You —Your Passions, Your Purpose, and Your Prosperity?
What if …
You start “Doing” the Things You LOVE and Quit “Doing” for Everyone else
And what if …
If Doing those things You love could be monetised?
Now it is easier than ever to Monetise Your Gifts
“Your Wealth Begins with Your Belief.”
What You “DO” need is belief. Belief that Your gifts matter. Belief that Your story can inspire. Belief that the life You dream of is calling because it’s meant for You.
Your Desires are Your Soul Calling You forward to what You are Truly Meant to “Do”
Here’s the truth:
Regardless of How much of Yourself You have given to Doing for others …
It’s not too late. You’re not too old. And You don’t need to have it all figured out.
You just need to give Yourself Permission to Do the Things You LOVE !!
It doesn’t have to be hours …
Start with small amounts of time “Each” day ….
Maybe 5 minutes in the Morning to Connect with Your Inner Self and allow the ideas and Inspirations of Your Soul “Time” to Speak to You …
Take a Journal with You and step away from the Hustle of the Day and write the above Affirmation 5 times
Set alarms to remind You, You deserve to “Do” the Things You were brought here to “Do”
Belief is “Your” currency
Belief is the first currency of any business. Before the income, before the clients, before the impact— There must be belief in YOU.
✨ Belief that your Passion matters. ✨ Belief that your aquired Wisdom is enough. ✨ Belief that you are not “too late”—you are right on time.
💡 You don’t need to start with a plan.
You start with permission—to dream again, to try again, to rise again.
If this is the First time You have given Yourself permission to Dream about what You want to Do and it all seems a little overwhelming …
No problem !!!
I have a Gift for You ….
“FEEL” Ready to turn your passions into profit without hustle or overwhelm?
🎯 Join my free course designed for women over 40 who are ready to Build an Online Brand + Business they LOVE—with Soul, Belief, and a dash of strategy from ME 😜
⬇️ Click below to Join now and begin your beautiful new chapter of “Doing” what You were Destined to “Do”
And remember: “Your Desires are Your Soul Calling You Forward towards what You Were Truly Brought here to “Do” so Don’t ever Doubt Your Desires. Believe You Have been Brought here to share Your Gifts and Your Gifts are of High Value and Believe in Your ability to Create Wealth through what You LOVE”
Have a Fabulous Day, Week, Month, LIFE !! Because I Truly Believe it is Possible to Build a Business and Life You Love And Wake UP Happy !!
If you know me already you know what fires me up !?!?
If you don’t, read on. Especially if you are a Fabulous Woman Over 40 ….
Let’s begin this week
#motivationalmonday with a truth bomb:
You are not too old. It is not too late. And you are “NOT” starting from scratch.
You are starting from experience—and that’s your superpower.
If you’re a woman over 40, you’ve likely spent decades showing up for others, building families, careers, or sacrificing parts of yourself for the sake of duty. Am I right?
But guess what? This season of your life is about you.
This is your time to re-align, re-ignite, and reclaim the parts of you that have been waiting patiently beneath the surface. You’ve gathered wisdom, resilience, and clarity. Now, it’s time to turn that into something powerful.
Maybe it’s launching your own brand.
Maybe it’s starting a soulful side business
Maybe it’s finally saying yes to that dream of freedom, flexibility, and impact.
The beauty of building something at this stage in your life is that you know what matters—and what doesn’t.
You don’t want the hustle culture.
You want alignment, joy, and purpose.
You want to build a life and business that feels like home to your soul.
And that’s exactly what you’re capable of.
This week, I invite you to trust that:
✨ You’re not behind.
✨ Your timeline is divine.
✨ And the dreams you have now are the breadcrumbs to your next-level life.
Let this be the Monday you stop doubting your path and start designing it.
With love and belief in you,
Ali oxox
PS:
Ready to start building your soul-aligned brand and business?
I have a FREE course designed just for women over 40 who are ready to turn their passions into profit with elegance and ease especially if you are a complete beginner …
“Your Passion is Your Power—And Your Path to Wealth”
Let’s talk about wealth—not just in your bank account, but in Your Soul, Your time, and Your Legacy.
If you’re a woman over 40, you’ve already lived enough life to know what matters—and chances are, you’ve spent too much time pouring into others and too little into your own dreams.
But here’s the truth no one told us when we were younger:
🌱 It’s never too late to start over.
🌱 It’s never too late to grow wealth.
🌱 And it’s absolutely never too late to build something powerful from your passions.
In fact, Your life experience is Your Superpower. Whether You love wellness, writing, fashion, coaching, spirituality, creativity—or something uniquely yours—there’s a way to turn that passion into a Brand and Business that creates Income and Impact.
You don’t need to hustle like you’re 25. In this new Era, You need Alignment, clarity, and a system that works with Your values, not against them.
So on this Wealth Wednesday, I want you to sit with this affirmation and Truly appreciate Your Value:
“I am open to receiving limitless abundance. My gifts are valuable, and I am worthy of wealth.”
Say it. Write it. Breathe it. And most importantly—believe it.
If You have a desire to Build something that is “YOUR” own? That is not an accident. It’s an Assignment from The Universe !!
When I was a small child an event happened to me on a Sunday afternoon car drive with my parents that Ignited a desire in Me. That desire was to be an Entrepreneur even though I didn’t know what that meant or that word exsisted.
It’s driven Me ever since but I repeatedly tried to surpress it and put other peoples desires over mine and did the Corporate “Thingy” until I couldn’t deny it anymore (thankfully)
Through the route this led me onto I realied the Universe has Given Me the Gift to see in Others what They can’t see in Themselves and can draw it out of them and make them see that ….
You can create a soul-aligned business that gives you the Freedom You crave—Time Freedom, Location Freedom, Financial Freedom—all on Your terms.
But These Beautiful Souls usually gave Me one, two or all three of the same Objects !!
No Time
No Money
Too Old
This made me Sad that these Fabulous People who obviously had an assignment to Serve and Build Something that would Make them Wake UP Happy were writing themselves off before they even started
I didn’t finally fulfil my Dream to be an Entrepreneur until I was in my 50’s. I started by using free assests and I did it and still do using tiny pockets of time
💥 Busting all those Myths and False Beliefs 💥
Have I touched a nerve?
Have I touched a point within You?
Have I reignited a Desire in Your Soul?
Good 👍
I recently followed Inspired Action to Create a Free Course for driven, heart-centered Women ready for more and have decided enough is enough. I Am NOT Stifling My Gifts any more …
🎁 Ready to Begin Your Journey of Transformation ?
Never done anything like this before? No problem
The Course is a gentle but powerful introduction to building an online brand and business you’ll love, even if you’re starting from scratch.
As MY Gift to You as I Am on a Mission to Transform as Many Women’s Lives as Possible so That they can Wake UP Happy, Doing What They Love and Loving What They Do Filled and Fuelled with Passion !!
It is ok to do good for yourself so you can do good for others !!
Some people who start their own business, I feel especially based around something they love and is Passion based can find it hard to sell their product or service and find selling a little bit sleazy
But today I want to change the perspective on Selling and being able to be successful
You are not selling you are serving
Imagine someone who starts a Brick n Mortar business like a Coffee shop, beauty salon. A mechanic starting their own garage
We don’t begrudge them selling their knowledge and expertise to us
Image how many cars there are in the world and now imagine if there were no mechanics to fix those cars.
Mechanics are a necessity and they are serving their clients and customers at the same time
Imagine if there were no hairdressers, plumbers etc
Now image if you have a good mechanic and you have been ripped off in the past and now you have a garage that goes above and beyond like have and like I do now
The same goes for a plumber with 20, 30 years experience behind him and digs you out of a hole a less experienced plumber wasn’t able to fix or even created
Or a hairdresser that seems to read your mind and knows exactly what you like and makes you walk out of their salon feeling Fabulous instead of chopping to much off and leaving you literally in tears, what would you do?
My guess is you would shout it from the roof tops. Tell everyone so they can use them and avoid the trauma you may have experienced and nowadays, take to social media
The same goes for films, box sets and restaurants and that favourite coffee shop
Don’t we jump online and share how good it is or tell our friends “You must watch this” or eat there when we meet them in that amazing Coffee shop we love
That is serving and selling all at the same time
You are giving that business free advertising and you are serving others to ensure they get great service and a great experience
And if you are in the knowledge based industry selling your expertise to change peoples lives or selling products you are Passionate about online because you know they are amazing.
Again, you are serving and entitled to do well Financially the same as any of the traditional businesses I mentioned above
You are still serving so you are entitled to do well to do good for others
Not only that, the better you do financially from offering your services puts you in the position to do good for others in a different way.
Regan Hillyer taught me about she calls the 5 Fields of Impact
She says the first field is “Survival” where we are just getting by. Trying to make ends meet. Pay the bills, buy food and nobody wants to be in that position especially when there is to much Month at the end of the Money
She then says that the next Field is “Freedom Of Self” and this is where we get a little bit of abundance. We start to feel more comfortable and able to do and buy the things we desire with ease and this creates Personal Freedom
The the next level is “Contribution to Inner Community” where now all our needs are met and we are able to support our close network. Our families and friends. I have heard of people who have got into this position and because of their personal success been able to help get a sibling out of an abusive relationship and pay for their divorce
Another who watched their parents work very hard on several jobs each just to make ends meet while they were growing up now pays regular monthly payments to enable their parents to retire, bought their houses and cars
Then the next level is “Contribution to Outer Community” and this is where you are able to support local charities and causes close to your heart etc
The other day I did a post with a quote by Lisa Nichols. I know that Lisa Nichols grew up in the hardest parts of LA and most of us may be thinking of LA as Hollywood and Rodeo Drive etc. Not having to decide which way to walk to avoid getting beaten up the “least” and trying to avoid being conscripted into local gangs but now Lisa does a lot for her origin community helping teenagers amongst other things.
The the last Field is “Contribution to Global Community” and I think after reading about the previous Fields this one is pretty self explanatory
Oprah who never had children of her own supports girls in Africa to get education and builds schools and calls them her girls. Her Global Family
I Am sure most of us want to be at the Global level but first we have to get out of the “Survival” Field before we can help our Inner, Outer Community or make a Global Impact and even ascend “Freedom of Self”
So can you see now it is your Divine Right and Your Divine Duty to do well and help yourself so you can do “Good” for others
The other day I also wrote that I heard Dean Graziosi say “There is a Gift in ALL of Us Someone is Waiting For”
Regan says you wouldn’t have a Desire if Your Higher Self, Your Soul wasn’t already Living that reality so it is Your duty to follow whatever your Heart’s desires are and Give Your Gifts to the World so You can Serve the World at Your Highest Expression
So Today and tomorrow and every day after that “Do Well So You Can Do Good For Others”
I hope this helps you view creating personal wealth as a necessity and I have something coming very soon related to Regan and if you want to be first in the “Know” what it is go to flourishoverforty.online and get on the early bird wait list and grab yourself a free eBook into the bargain with tips on how to start Your own Passion Based Business online
Until next #wealthwednesday …
Have a Fabulous Day, Week, Month, LIFE !! Because I Truly Believe it is Possible to Build a Business and Life You Love And Wake UP Happy !!
Law of Attraction Lover 